--- title: Little Baby Lump | Pregnancy and Baby Blog | advertisement description: advertisement | Follow my journey through pregnancy (twice!) and motherhood. --- [![lbl-masthead.png](https://www.littlebabylump.com/hs-fs/hub/188884/file-312550222.png?width=1504&name=file-312550222.png "lbl-masthead.png")](http://littlebabylump.com) ### Follow Me: ## [Who Hasn't Heard About That Whole Motrin Moms Scandal Yet?](https://www.littlebabylump.com/blog/bid/219584/Who-Hasn-t-Heard-About-That-Whole-Motrin-Moms-Scandal-Yet) Posted by [Pamela Vaughan](https://www.littlebabylump.com/author/pamela-vaughan) Nov 21, 2008 6:56:04 AM It's been all over the [news](http://www.usatoday.com/tech/products/2008-11-18-motrin-ads-twitter_N.htm), it erupted on [Twitter](http://www.usatoday.com/tech/products/2008-11-18-motrin-ads-twitter_N.htm) and of course, [mommy blogs](http://www.5minutesformom.com/4856/bad-press/) have been covering it full-force.� If you haven't heard about it yet, I thought I'd share the online [Motrin](http://motrin.com/index.jhtml) commercial that caused such an outpouring of offended, angry moms: [youtube=http://www.youtube.com/watch?v=XO6SlTUBA38&hl=en&fs=1] I'm not exactly sure how I feel about it - I'm not offended, but I don't necessarily think it's funny either.� I definitely think it was meant to have the same type of sarcastic, humorous tone as does Volkswagen's "[Have a baby for love, not German engineering](http://littlebabylump.com/2008/10/22/german-engineering-the-real-reason-james-and-i-are-pregnant/)" commercial, but for whatever reason (I think it's the commercial's choice of words), it seems like Motrin's poorly constructed ad missed the mark. Instead of creating a commercial that spoke empathetically to moms, Motrin created one that many moms misinterpreted as a blatant insult for "wearing their babies."� Personally, I don't think Motrin meant any offense whatsoever.� Unfortunately, they just hit the wrong nerve of their target audience with this one. Did they forget to test the ad on their target demographic first, or what?� At least they did a good job of listening to their audience's responses and reacting appropriately by [addressing the situation](http://motrin.com/index.jhtml) and removing the ads where they could.� I commend them for that. **Oven Timer: **32 weeks, 4 days [more](https://www.littlebabylump.com/blog/bid/219584/Who-Hasn-t-Heard-About-That-Whole-Motrin-Moms-Scandal-Yet) Topics: [Media](https://www.littlebabylump.com/topic/media), [online ad](https://www.littlebabylump.com/topic/online-ad), [Motrin moms scandal](https://www.littlebabylump.com/topic/motrin-moms-scandal), [Motrin moms](https://www.littlebabylump.com/topic/motrin-moms), [advertisement](https://www.littlebabylump.com/topic/advertisement), [Motrin](https://www.littlebabylump.com/topic/motrin) [All posts](https://www.littlebabylump.com/all) Search ### Subscribe by Email ### [![rss](https://www.littlebabylump.com/hs-fs/hub/188884/file-313297286.png?width=34&height=36&name=file-313297286.png)](http://littlebabylump.com/rss.xml)   RSS Feed ### Recent Posts ### Popular Posts ### Posts by Month - [January 2014 (1)](https://www.littlebabylump.com/archive/2014/01) - [December 2013 (2)](https://www.littlebabylump.com/archive/2013/12) - [November 2013 (3)](https://www.littlebabylump.com/archive/2013/11) - [October 2013 (2)](https://www.littlebabylump.com/archive/2013/10) - [September 2013 (1)](https://www.littlebabylump.com/archive/2013/09) - [January 2011 (1)](https://www.littlebabylump.com/archive/2011/01) - [November 2010 (4)](https://www.littlebabylump.com/archive/2010/11) - [October 2010 (1)](https://www.littlebabylump.com/archive/2010/10) - [September 2010 (2)](https://www.littlebabylump.com/archive/2010/09) - [August 2010 (2)](https://www.littlebabylump.com/archive/2010/08) - [July 2010 (1)](https://www.littlebabylump.com/archive/2010/07) - [June 2010 (2)](https://www.littlebabylump.com/archive/2010/06) - [May 2010 (3)](https://www.littlebabylump.com/archive/2010/05) - [April 2010 (1)](https://www.littlebabylump.com/archive/2010/04) - [March 2010 (1)](https://www.littlebabylump.com/archive/2010/03) - [February 2010 (2)](https://www.littlebabylump.com/archive/2010/02) - [January 2010 (5)](https://www.littlebabylump.com/archive/2010/01) - [December 2009 (3)](https://www.littlebabylump.com/archive/2009/12) - [November 2009 (3)](https://www.littlebabylump.com/archive/2009/11) - [October 2009 (5)](https://www.littlebabylump.com/archive/2009/10) - [September 2009 (6)](https://www.littlebabylump.com/archive/2009/09) - [August 2009 (3)](https://www.littlebabylump.com/archive/2009/08) - [July 2009 (4)](https://www.littlebabylump.com/archive/2009/07) - [June 2009 (6)](https://www.littlebabylump.com/archive/2009/06) - [May 2009 (8)](https://www.littlebabylump.com/archive/2009/05) - [April 2009 (6)](https://www.littlebabylump.com/archive/2009/04) - [March 2009 (8)](https://www.littlebabylump.com/archive/2009/03) - [February 2009 (8)](https://www.littlebabylump.com/archive/2009/02) - [January 2009 (7)](https://www.littlebabylump.com/archive/2009/01) - [December 2008 (7)](https://www.littlebabylump.com/archive/2008/12) - [November 2008 (5)](https://www.littlebabylump.com/archive/2008/11) - [October 2008 (7)](https://www.littlebabylump.com/archive/2008/10) - [September 2008 (8)](https://www.littlebabylump.com/archive/2008/09) - [August 2008 (10)](https://www.littlebabylump.com/archive/2008/08) - [July 2008 (4)](https://www.littlebabylump.com/archive/2008/07) [See All](https://www.littlebabylump.com/topic/advertisement#)