I'm not exactly sure how I feel about it - I'm not offended, but I don't necessarily think it's funny either. I definitely think it was meant to have the same type of sarcastic, humorous tone as does Volkswagen's "Have a baby for love, not German engineering" commercial, but for whatever reason (I think it's the commercial's choice of words), it seems like Motrin's poorly constructed ad missed the mark.
Instead of creating a commercial that spoke empathetically to moms, Motrin created one that many moms misinterpreted as a blatant insult for "wearing their babies." Personally, I don't think Motrin meant any offense whatsoever. Unfortunately, they just hit the wrong nerve of their target audience with this one.
Did they forget to test the ad on their target demographic first, or what? At least they did a good job of listening to their audience's responses and reacting appropriately by addressing the situation and removing the ads where they could. I commend them for that.
Oven Timer: 32 weeks, 4 days